Here, we are committed to providing you the truth about the mattress industry and the products made available by our industry.Mattress advertisements are bound by law to be truthful in their statements....and indeed, they are.What they are not is, fully truthful. That is to say, via our society's conventional wisdom, many of today's ads, including most of the ones you hear from my industry, accentuate the positive and eliminate the negative.
"Accentuate the Positive and Eliminate the Negative" is called “Spin” in politics. From the mattress industry, it’s just good old fashioned BS.This blog is committed to telling you both...the positive and the negative.For too long, there has been a cheapening in the cost of making a mattress.
Manufacturers cite the increases in the price of steel and in the cost of moving materials, thanks to the price of oil. In and of itself, that's ok. It is what it is. The problem lies in the truths that are avoided in selling a product of continually diminishing quality.Over the years, the manufacturers resorted to lengthening the warranties on many of the more profitable items. In lieu of making them better, they've opted to promote to you the illusion of quality. So you see, the problem you face in terms of getting accurate information, is a problem created from the top down. Some of you believe that if you call the factory that made your mattress, you'll be given accurate information. Give them a call. Ask them what you will. You will find that you will be left in the same state of confusion you had before calling.There are retailers who spend a tremendous amount of money on advertising.
I think that many of you never stop to consider how much advertising costs. It is quite expensive.
If you took a moment to contemplate the millions of dollars spent on continual mass media marketing...TV, Radio, Print Ads...you would have to wonder where all that money is coming from.
It only takes a moments thought to realize that it is you, who is footing that bill.Through constant bombardment of advertising, it has been learned that you will visit the store doing all that advertising first.
A good salesperson can sell you the first time in. He and his boss know that if you do not buy the first time in, you are not likely to return once you see that they have the highest price...with the exception of their lost leader come-ons...which the salesperson will do his level best to keep you from buying.You have a reasonable expectation that the salespeople are well informed and wouldn't mis-lead you.After all, what kind of way is that to do business. Surely they know, that sort of behavior will cause you to never buy there again. Not only that, but you'll warn everyone you know.Large mega chain stores....the ones doing all the advertising that tell you they have the lowest price...don't care about you or your return business or what you might say about them.
Their Mass Media Marketing is what drives the business...herding people through the door.
There is one large chains, in particular, that has spread like an infestation to all parts of the country. They actually have a rap sheet with their original state's Attorney General's office...as well as, an "F" rating with the Better Business Bureau.
Their ex-customers are very boisterous when it comes to their displeasure.
There are websites committed to exposing the terrible underside of this chain.
There are many large chains, nationwide, that use mass media advertising to drive customers.
And while they all end up being the most expensive, I hear no complaints about being abused, as does that previous chain of stores…which will remain nameless.Out west, we have a more comical approach. One, in particular, I find amusing. I also find him dangerous. He has an ad that tells you to replace any mattress that is 8 years old. And while he doesn't say it, the inference is that it needs to be replace if it is 8 years old or older.An 8 year old mattress may, very well, need replacing. The cheapening of mattresses made today, began about 20 years ago. If you have a mattress that is 10 years old or older, check with me about it before you automatically replace it...and most certainly if you're only consideration for replacing it, is that “it's time”. Often, it can be made to be much better than what a new mattress will get you.I went to visit this store. Their ads proclaim that they will beat anyone's advertised price or your mattress is free. Freeeee, is how they put it. Really?!Anyway, I was waited on by an older gentleman...very nice...the kind of man that is easy to like and trust. He told me all about his mattresses. He spouted off facts about them as if he truly knew his stuff.If you didn't know the truth, you would never know that he was incorrect about a great many of those facts. He sounded sincere...and probably was, which what makes him such a powerful tool in closing a sale the first time in. He is fed information that he believes to be true. When he relates his facts to you, he does so with the utmost sincerity.The misleading information that you're being fed, for the sole purpose of "Making the Sale"...any sale, start with the manufacturers and then down through to the retailers, until it is white washed and fed to the salespeople.
Then again, not all salespeople are simply naïve. Some are smooth talking, lying S.O.B.s.Both will trade you for your hard earned money, a mattress that becomes less comfortable within months and needs replacing in a couple of years.Again, Welcome to my mattress blog.You will find categories with thousands of questions and answers. Most of the more common questions have been answered umpteen times. If, after doing some reading here, you might check out my other blogs....and/or, ask your own question.I've been in this business for 30+ years….50+ all-in all. It's never been as bad as it is today. Not too long ago, it was a truly legitimate industry. But, like the banking industry and the oil industry and the drug industry and the food industry which spawn the diet industry, The mattress industry is mostly absorbed by greed.You do not have to be a victim. Read. Learn.http://www.themattressexpert.com ...Our Mattress Site