Latex - the mattress expert
First, it's important to understand what a human body needs in order to get a great night's sleep. 
While every body is somewhat differently shaped, the fundamentals remain the same for all of us....firm support for our spines and a comfortable sleeping surface for pressure point relief, muscle relaxation and ease of blood flow. One is not more important than the other. Both are critical for a deep, restful night's sleep. The best scenario for longest lasting results is a firm mattress and a layer of soft latex.
When buying a new mattress, look for something firmer than you like.
It will give you the support you need and the soft latex topper will do the rest.
Having the surface as latex, produces a unique, zero gravity feeling like you’re floating.
You sink in a little, but you won't sink through it. The buoyancy of latex provides unparalleled comfort.
The resiliency will lengthen the life of the mattress under it, as the latex will absorb much of your body weight.
Many of you are buying a latex topper to improve the quality of your sleep on a mattress you already own. Those of you looking to soften the surface of a mattress that is too firm, a soft latex topper does the most effective job for the vast majority of people.
The 3" Soft Talalay Latex Topper on a too firm mattress works best for anyone, provided the greatest degree of surface comfort. This is particularly beneficial for females, providing greater hip pain relief. 
It's so easy to soften a mattress that is too firm and almost impossible to firm up a mattress that is too soft.
Even if you were to buy a firm topper for your too soft mattress, you’d have gust the opposite of what your body requires…soft support and a firm sleeping surface is a recipe for disaster.
You’ll be much better off to flip your mattress to the firm side and add a soft topper.
Latex is the highest quality material available. However, there are cheap latexes out there. A cheap latex will have clay fillers and/or blended with synthetics. The US imports a lot of latex from China...and God knows what they put in it.
"Solo il meglio", my grandfather and used to say. In English meaning, "Only the best"
Latex upholstery, while more expensive, will give you the best value for your dollar…long term.
 Thanks, Pete 
Use an old box spring/foundation with any new mattress. 
Doing so voids the warranty of the mattress.
Use a waterproof mattress protector. 
Your new mattress will last longer if kept clean and dry.
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