Names get recycled after a while.
I can remember the Princess name used 30+ years ago.
It was for their top line model, at that time, retailing for $499.00 for the queen set. (times have changed)
If you have that mattress, you can look at the white label sewn into one of the seams at the head of the bed.
That label will show the date of manufacturer.
Some years later, with most retail stores having the same model name for each of their mattresses, a price war broke out.
Also, at that time, the factories were beginning to computerize their operations.
It then became easy for them to give a different model name to each of their retailers for the same mattress.
It's been that way ever since...eliminating any further price wars.
BTW, this business of different model names for the same mattress at different stores, did more than end that price war.
Besides making shopping more difficult for the consumer, it allowed the more unscrupulous retailers to price gouge.
It was then that you started seeing 50% off sales. But of course, that's 50% off of a now, inflated price.
Retailers who legitimately discount the mattresses they sell, don't go in for that sort of nonsense.
However, I'm sad to say that way too many consumers are suckered in by that kind of advertising.
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